WHERE DO WE GET INVOLVED
Our offering is all-encompassing. From research, experience master planning and business strategy, to design and media production, we will ensure the success of your project.
RESEARCH AND STRATEGIC CONSULTING
DESIGN AND TECHNICAL DEVELOPMENT
PROJECT MANAGEMENT
INTERACTIVE MEDIA PRODUCTION
Our Research & Strategic Consulting services support you at every step — from experience audits to impact studies that measure success. We also help shape new projects through in-depth audience and content research, vision and business case development, experience brand building, trend studies, and more. Together, we turn insights into sustainable developments.
Project Visioning
What will it take to excite and engage your funders and key stakeholders?
We partner with you to craft a clear, compelling vision document that captures your big idea and positions it for success. Using early concept sketches, mood boards, bubble diagrams, and preliminary spatial concepts, we create a visual and conceptual representation of your visitor experience. This becomes your tool to gain buy-in, secure funding, and align your team around a shared future vision.
Business Case Development
Your visitor experience idea is intriguing, but is it viable?
We will help you develop a realistic business case to test feasibility and long-term success. This includes visitor number projections, a CapEx and OpEx breakdown, monetization opportunities, and phased implementation planning. You’ll gain the financial clarity and operational insight needed to confidently approach investors and funders, with a plan that balances vision and viability.
Stakeholder Analysis
How do you build an experience that works for everyone involved?
Our master planning process begins with an in-depth stakeholder and audience analysis. Through audience research, profiling and stakeholder mapping, we identify the needs, goals, and expectations of your visitors, funders, operational staff, and partners. This ensures the master plan reflects a balanced, human-centered perspective and sets the stage for experiences that are relevant, inclusive, and purpose-driven.
Strategy at formula D
First, we analyse your project needs, from stakeholder buy-in to audience engagement and profitability. Then, we formulate the right design strategy to set you up for success.
- Project Visioning
- Business Case Development
- Stakeholder Analysis
- Engagement Strategy
- Technology Strategy
Design at formula D
Our holistic experience design process lays the foundation for your project’s success. From initial concept through to detailed exhibition specs, our multidisciplinary team of design experts ensures all project objectives are met.
- Visitor Experience Design
- Interactive Exhibit Design
- Communication Design
- User Experience (UX) Design
- Content Development
Fabrication at formula D
We have all the technical and fabrication expertise needed to develop your visitor experiences and interactive exhibits. We’ll handle it all: from pre-production through to manufacturing, assembly and testing, crafting, shipping, installation, and post-production.
- Media Production
- Software Development
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Strategy at formula D
First, we analyse your project needs, from stakeholder buy-in to audience engagement and profitability. Then, we formulate the right design strategy to set you up for success.
2
Design at formula D
Our holistic experience design process lays the foundation for your project’s success. From initial concept through to detailed exhibition specs, our multidisciplinary team of design experts ensures all project objectives are met.
3
Fabrication at formula D
We have all the technical and fabrication expertise needed to develop your visitor experiences and interactive exhibits. We’ll handle it all: from pre-production through to manufacturing, assembly and testing, crafting, shipping, installation, and post-production.
EXPERIENCE MASTER PLANNING
At formula D_, every successful project begins with a experience master planning process – this is the first phase where vision, audience, space, content, and technology are mapped out to create a clear, actionable roadmap for your new exhibition, museum, space, or visitor experience.
We help you align big ideas with real-world operational, financial, and audience needs – ensuring your project has purpose, coherence, and long-term impact, before design and implementation begin.
Here’s how we work with you in the experience master planning phase:
01.Big idea
Our big idea is an umbrella concept that sits atop narrative, content and all other interactions, encapsulating the experience in a neat, exciting descriptor that may quite literally go above the experience door. It clearly demonstrates how the experience connects to audience, story and client objectives. The “big idea” leads the design going forward.
03.Behaviour design strategy
How can we shape experiences that change mindsets and drive action?
We apply principles from behavioural science to design choice architecture within the experience — nudging visitors toward desired thoughts, emotions, and behaviours. Through environmental cues, interactive prompts, and emotional storytelling, we help move visitors from passive observation to active participation, ensuring the experience leads to meaningful and lasting impact.
05.Narrative & Theme Development
What story are we telling, and how do we make it unforgettable?
We work with you to craft a compelling central narrative and thematic structure that ties together the entire visitor journey. This framework ensures that every exhibit, interaction, and environment resonates with emotional and intellectual depth, reinforcing your mission and connecting powerfully with your audience.
07.Schematic design
How do ideas translate into space?
We translate strategic concepts into preliminary spatial layouts, touchpoint locations, and experience zones. Our schematic designs balance creative intent with practical constraints like visitor capacity, operational flow, and technical requirements — providing a clear foundation for detailed design development.
02. Engagement Strategy
What moves your audience and how do you activate them?
Using our in-depth audience research, and by actively involving members of the target group, we develop an engagement strategy that speaks to the diverse mindsets and motivations, defining the perfect language and methodology to reach your audience. Our “experience to action” model structures narrative, content, and interactive elements into an emotionally engaging storyline that guides visitors through discovery, connection, and participation.
04. Technology Strategy
Where does technology have the greatest impact in your experience?
We assess where and how digital interactives, immersive media, and smart systems can enhance storytelling and visitor engagement. We will identify the right tools, platforms, and integration points, ensuring your interactive systems are future-proof, maintainable, and operationally aligned. This plan considers lifecycle costs, staff capacity, and visitor expectations for a sustainable, tech-smart solution.
06.Visitor Journey development
How will visitors experience your story step by step?
We design the arc of the visitor journey — from arrival to departure — identifying emotional peaks, key interactions, and transitions. By carefully mapping out pacing, flow, and visitor mindset shifts along the journey, we create experiences that feel intuitive, immersive, and memorable at every stage.
08.Visualisation
How will the vision come to life?
We create high-quality visualizations — including renderings, sketches, and 3D flythroughs — that bring the experience to life before it’s built. These visuals help align teams, inspire stakeholders, and ensure everyone shares a clear and compelling vision of the future attraction.
