We offer all you need
Your purpose + Our process = Impact
Our structured, collaborative process guides research, strategy, design, and technical development to create purposeful, engaging, and sustainable spaces that align audience needs with your purpose and business goals.
Research and strategic consulting_
Are you looking to strengthen your existing visitor experience or build a new one with lasting impact?
Our Research & Strategic Consulting services support you at every step — from experience audits to impact studies that measure success. We also help shape new projects through in-depth audience and content research, vision and business case development, experience brand building, trend studies, and more. Together, we turn insights into sustainable developments.
Project Visioning
What will it take to excite and engage your funders and key stakeholders?
We partner with you to craft a clear, compelling vision document that captures your big idea and positions it for success. Using early concept sketches, mood boards, bubble diagrams, and preliminary spatial concepts, we create a visual and conceptual representation of your visitor experience. This becomes your tool to gain buy-in, secure funding, and align your team around a shared future vision.
Business Case Development
Your visitor experience idea is intriguing, but is it viable?
We will help you develop a realistic business case to test feasibility and long-term success. This includes visitor number projections, a CapEx and OpEx breakdown, monetization opportunities, and phased implementation planning. You’ll gain the financial clarity and operational insight needed to confidently approach investors and funders, with a plan that balances vision and viability.
Stakeholder Analysis
How do you build an experience that works for everyone involved?
Our master planning process begins with an in-depth stakeholder and audience analysis. Through audience research, profiling and stakeholder mapping, we identify the needs, goals, and expectations of your visitors, funders, operational staff, and partners. This ensures the master plan reflects a balanced, human-centered perspective and sets the stage for experiences that are relevant, inclusive, and purpose-driven.
With a multi-talented team, formula D_ is well known for delivering cutting-edge projects, and ensuring a unique level of excellence and dedication from concept design to installation and beyond.
King Abdullah University of Science & Technology
Museum of Science & Technology in Islam
Experience master planning_
At formula D_, every successful project begins with a experience master planning process – this is the first phase where vision, audience, space, content, and technology are mapped out to create a clear, actionable roadmap for your new exhibition, museum, space, or visitor experience.
We help you align big ideas with real-world operational, financial, and audience needs – ensuring your project has purpose, coherence, and long-term impact, before design and implementation begin.
Here’s how we work with you in the experience master planning phase:
Big idea
Our big idea is an umbrella concept that sits atop narrative, content and all other interactions, encapsulating the experience in a neat, exciting descriptor that may quite literally go above the experience door. It clearly demonstrates how the experience connects to audience, story and client objectives. The “big idea” leads the design going forward.
Engagement Strategy
What moves your audience and how do you activate them?
Using our in-depth audience research, and by actively involving members of the target group, we develop an engagement strategy that speaks to the diverse mindsets and motivations, defining the perfect language and methodology to reach your audience. Our “experience to action” model structures narrative, content, and interactive elements into an emotionally engaging storyline that guides visitors through discovery, connection, and participation.
Behaviour design strategy
How can we shape experiences that change mindsets and drive action?
We apply principles from behavioural science to design choice architecture within the experience — nudging visitors toward desired thoughts, emotions, and behaviours. Through environmental cues, interactive prompts, and emotional storytelling, we help move visitors from passive observation to active participation, ensuring the experience leads to meaningful and lasting impact.
Technology Strategy
Where does technology have the greatest impact in your experience?
We assess where and how digital interactives, immersive media, and smart systems can enhance storytelling and visitor engagement. We will identify the right tools, platforms, and integration points, ensuring your interactive systems are future-proof, maintainable, and operationally aligned. This plan considers lifecycle costs, staff capacity, and visitor expectations for a sustainable, tech-smart solution.
Narrative & Theme development
What story are we telling, and how do we make it unforgettable?
We work with you to craft a compelling central narrative and thematic structure that ties together the entire visitor journey. This framework ensures that every exhibit, interaction, and environment resonates with emotional and intellectual depth, reinforcing your mission and connecting powerfully with your audience.
Visitor Journey development
How will visitors experience your story step by step?
We design the arc of the visitor journey — from arrival to departure — identifying emotional peaks, key interactions, and transitions. By carefully mapping out pacing, flow, and visitor mindset shifts along the journey, we create experiences that feel intuitive, immersive, and memorable at every stage.
Schematic design
How do ideas translate into space?
We translate strategic concepts into preliminary spatial layouts, touchpoint locations, and experience zones. Our schematic designs balance creative intent with practical constraints like visitor capacity, operational flow, and technical requirements — providing a clear foundation for detailed design development.
Visualisation
How will the vision come to life?
We create high-quality visualizations — including renderings, sketches, and 3D flythroughs — that bring the experience to life before it’s built. These visuals help align teams, inspire stakeholders, and ensure everyone shares a clear and compelling vision of the future attraction.
Design and technical development_
How do you turn creative vision into buildable reality?
In the Design & Technical Development phase, we translate your approved concept into fully coordinated plans, drawings, specifications, and prototypes — ready for production and fabrication.
We integrate aesthetic, functional, mechanical, electronic, and architectural elements to ensure a seamless, cost-effective, and future-proof build.
This phase lays the technical foundation for success, minimizing risks and maximizing quality at every stage of execution.
Detailed Design Refinement
How do we ensure every design detail is ready for production?
We transform the concept design into fully developed plans — resolving spatial layouts, exhibit details, material choices, user flows, and operational requirements. Every element is assessed for aesthetic quality, visitor experience, technical feasibility, and long-term maintainability.
Spatial, Technical, and Construction Drawings
How do you bridge the gap between design vision and fabrication reality?
We produce comprehensive technical packages, including detailed plans, sections, elevations, and isometric views. These documents specify materials, finishes, visitor accessibility, and service integrations — ensuring fabricators, engineers, and builders have clear, coordinated instructions to bring your project to life.
Prototyping and Proof of Concept
How do you test new ideas before you build?
We develop physical or digital prototypes to test novel interactive elements, mechanical components, or complex spatial configurations. Prototyping allows us to validate assumptions, refine user interactions, and solve technical challenges early — reducing risk and saving cost down the line.
Mechanical and Electronic Engineering
How do we ensure robust, reliable, and innovative technical solutions?
We engineer mechanical and electronic systems that power kinetic exhibits, interactives, and media installations. Our approach prioritizes durability, maintainability, and seamless integration — aligning technical performance with the creative vision and visitor expectations.
Content Development
How do we ensure content engages, educates, and inspires?
At the heart of our offering is a deep, research-driven content development capability that sets formula D_ apart. Over years of working on high-profile science, culture, and technology projects, we’ve built a rich intellectual property (IP) base and project-tested expertise.
Our in-house team – including professionals with multiple PhDs and specialized researchers – works closely with subject matter experts, curators, and consultants to develop tailored, insight-driven content. This ensures that every project delivers accurate, meaningful, and audience-relevant content grounded in rigorous research.
Communication Design
How do visitors connect with graphics, text, and visual messaging?
Effective communication design is central to creating clarity, meaning, and emotional resonance within an exhibition. We develop visual languages, graphic hierarchies, and typography systems tailored to your audience’s cultural lenses, reading preferences, and information needs. Our work ensures interpretive text, signage, and environmental graphics are accessible, inviting, and visually compelling.
Operational Planning and Procurement Support
How do you set up your project for smooth production and delivery?
We organize all production requirements into work schedules, updated budgets, procurement packages, and bill of quantities — helping you manage costs, timelines, and vendor coordination with confidence. Our clear documentation reduces ambiguity and ensures alignment across all teams moving into fabrication
Strategy at
formula D_
First, we analyse your project needs, from stakeholder buy-in to audience engagement and profitability. Then, we formulate the right design strategy to set you up for success.
Project Visioning
What will it take to excite and engage your funders and key stakeholders? We partner with you to craft a “vision document” that visualises your next big idea. Equipped with 3D renders and/or a video walkthrough, you can demonstrate the visitor experience and get your team on board.
Business Case Development
Your planned visitor experience is intriguing, but is it viable? We help you to create a feasible model for your attraction. Together, we establish anticipated visitor numbers, the right mix of service offerings, CapEx and OpEx, and monetisation strategies. At the end of this process, you’ll have the certainty you need to speak to investors.
Stakeholder Analysis
How do you build an experience that works for everyone involved? Using principles of human-centred design, our work begins with a thorough analysis of your audience and key stakeholders like funders and operational staff. This sets the stage for visitor experiences and interactive exhibits that respond to the needs and desires of all parties.
Engagement Strategy
What are the mindsets of your visitors and what moves them? Using audience insights and behavioural science, we develop a roadmap to capture the attention of your audience and move them to action. Our “experience to action” model structures narrative and exhibits into a captivating storyline that entices visitors to get involved.
Technology Strategy
Are you future-proof? We advise you on where technology has the biggest impact in your experience. Your technology plan will factor in the long-term viability of interactive exhibition systems, and the role they play in the success of your visitor attraction.
With a multi-talented team, formula_D InteractiveFDI is well known for delivering cutting -edge projects, and ensuringe a unique level of excellence and dedication from concept design to installation and beyond.
Haylie Torff
King Adbdullah University of Science & Technology, Museum of Science & Technology in Islam
Design at
formula D_
Our design process is all-encompassing, multidisciplinary and lays a foundation for project success. Our team of experts will take you from initial concept to budget and product specs, then plan for seamless interactions and key messaging.
Visitor Experience Design
Made up of two stages—concept design and design development—our visitor experience design process spans from initial concept and planned exhibits to exact project specs. Writers, architects and interaction designers combine their expertise to deliver impactful digital experiences in a spacial environment.
We deliver content, measurements, technology and the cost of materials required, as well as sample designs, storyboards and all briefs. We also conduct value engineering to improve the impact, functionality and project spending.
Interactive Product Design
Using leading-edge technologies, behavioural insights and the expertise of a multidisciplinary team, we produce award-winning interactive exhibits and products. These can be as small as a tablet game or as large as an augmented projection that fills an entire gallery.
Communication Design
Rooted in your engagement strategy and an understanding of how audiences interact with text and multimedia in an exhibition environment, we design messaging and a visual language. We tap into cultural currents and the communication patterns of your audience.
User Experience Design (UX)
We’re experts in user experience (UX) design and UX interactions—which are cornerstones of the modern visitor experience. From touchscreen interactions to virtual reality: we deliver the full package while ensuring a seamless user experience.
Content Development
We develop content that caters to a range of audience members, who absorb content at varying levels of depth and in diverse formats. Between detailed labels, bite-sized chunks of insight and animated brand experiences, our copywriters ensure your key message is accessible and effective across the board.
Fabrication at
formula D_
We have all the technical and fabrication expertise needed to create your visitor experiences and interactive exhibits. We’ll handle it all: from pre-production through to manufacturing, assembly and testing, crafting, shipping, installation, and post-production.
Fabrication
Before production, we will contract and set up consultations with manufacturing specialists, who our in-house technical production team will then be tasked with orchestrating regular workshop inspections and reporting. The final product will be assembled and tested at the formula D_ workshop, where it will be created and packaged to ship. Our team will also be available onsite to manage the installation process and train your staff. Post-installation, we will remotely monitor the experience to ensure everything is going to plan.
Media Production
Using leading-edge technologies, behavioural insights and the expertise of a multidisciplinary team, we produce award-winning interactive exhibits and products. These can be as small as a tablet game or as large as an augmented projection that fills an entire gallery.
Software Development
Working closely with our user experience design team, our developers build software that works using quick iterations and releases tested throughout the development process. With modern-day visitor attractions, the software is often the backbone of the experience – we use apps, interfaces and coding frameworks to maximise our ability to create unforgettable exhibitions.
Print Production
Regardless of how technologically advanced a visitor attraction is, print design and production still account for a vital portion of the visual communication elements.
Installation
We know that the last leg of this process can be overly stressful and, if not appropriately coordinated, can exceed budget and timelines. So, formula D_’s team is deployed onsite to supervise and quality check the work of different trades. Our project managers ensure coordination activities run smoothly, and we significantly reduce the risk of onsite integration issues by fully assembling critical systems before installation as part of our Fabrication process.
Explore our projects
Frequently asked questions
Do we need to do more research and have a concept before we engage a design company?
- We are designers, but we’re also strategic consultants that can help you formulate your vision, brief and concept.
- We’ll guide you through the steps needed to get your idea off the ground.
- To ease you into the process, we offer a free consultation with senior strategists and designers.
When should we engage you as a company? We have some in-house experts and may not need turnkey delivery.
- We offer value at each stage of the development process: from inception to opening.
- You may engage us from the beginning, but we can also be involved in a more specific capacity, such as exhibit designer and fabricator.
Is it worth spending money during the exploration phase of the project?
- We offer strategic advice and concept development at affordable cost.
- Our concept development and design phase is the most important phase of the project life cycle.
- It’s a fraction of the total cost of the project—typically 1 to 2% of the budget—and increases the likelihood of your project success.
- Our strategy and design phases lay a solid foundation, and outline outputs, budget suggestions and processes.
- This also allows you to guage if we’re the right partners for you. If not, you still have a solid foundation to move forward.
How do you make international collaborations work? We’re concerned about working with a company so far away.
- We’ve successfully delivered high-profile projects for clients all across the globe.
- Where needed, we partner with partners in our client’s region.
- With the help of widespread digitisation and tools for online connection, international projects have never been easier.
We love the tech, but will it work reliably?
- We partner with our clients all the way from inception to opening and provide technical assistance with any problem that may arise.
- We’ve been developing technology-based exhibits for a long time, and take pride in solutions that work reliably with little maintenance.
- Following that, our smart exhibits can be updated and maintained remotely.
Will my project be too small or too large for you to take on?
- We have an established network of global partners.
- This ensures we’re not limited in the scale of the projects we work on.
- And while there’s no project too big, there’s also no project too small for big ideas.
I need help defining what I want to achieve with my exhibit. Are you able to help me with that?
- We’ve been in this business for a long time, and have a lot of experience helping clients to finetune their ideas.
- And we’re experts in understanding and working within constraints.
- We can help you to meet your objectives while remaining mindful of necessary parameters.
Can you help me understand what my project will cost, and how long it will take to make?
- If you provide us with a project reference, we can consult with you and help you get a sense of the project scope and a realistic timeframe.
- This will help inform your decision-making process.
- We also have ready-to-go exhibits on offer that you can customise to your needs, making our offerings some of the fastest on the market.
Can you help us determine if our planned project will lead to our desired outcomes?
- Our process is all-encompassing. During the design stage, we provide project proposals and supporting data that will support your decision-making.
- We also provide guidance on alternative project decisions that will help you to meet your specific goals.
- This stage also includes audience analysis to test concepts out and get feedback. This helps us to gauge how well the audience will respond to your exhibit.
Are you able to help me attract audiences to my exhibit, and get my key message across to them?
- We conduct in-depth audience analysis during our design process and test exhibit concepts to see if they are resonating with real audiences.
- This helps us to test the effectiveness of your messaging, and to ensure exhibits will attract visitors.
- It also increases the likelihood of bringing in broader groups of people, including non-typical audiences.
Are you able to help me ensure my exhibit remains relevant?
- Our work is rooted in technology and experience design.
- Our primary focus is using these tools to appeal to wider audiences and to create experiences that are remain relevant and impactful.